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Myprotein approached End Product to launch a new proactive strategy to

raise awareness of their Tier 1 sponsorship athletes.


As Myprotein ambassadors operate at such a high level, we scoured our network for only the most experienced creators. Coupled with in-house art direction, the output matched that of a Myprotein ambassador - a premium, top tier look and feel.  

Celebrating with the UFC
World Middleweight Champion.

Our first mission was to create an epic illustration for UFC World Middleweight Champion, Israel Adesanya. When Izzy beat Robert Whittaker at UFC271, our illustration was waiting in his inbox and was posted on his Instagram page in a collab post with Myprotein immediately after his victory. 

The Results:

  • Over 1,000,000 impressions

  • Over 56,000 engagements

  • One of the most engaged posts in Myprotein history

Adesanya And Still